Tips for a well-qualified and up-to-date customer file

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Before you launch a telemarketing campaign, you must first have a well-targeted contact database . In particular, you will have targeted sectors of activity and functions within the company that are likely to be interested in your offer. This is a method that allows you to organize your campaign and ensure a favorable telephone response rate.

This file is even more important when you're targeting a wide range of different clients and/or activities. You can even subdivide and make your telephone prospecting more precise by surgically targeting each contact or activity.

Tip #1 – Use a CRM
To save time and avoid losing credibility, the most effective way is to use a estonia phone number data CRM which must centralize all the information on your prospects, and above all keep them up to date .

Before any cold calling campaign, verify the completeness of the information in your database: a tedious and tedious task that will save you a lot of hassle later on. It's also an opportunity to expand your list of new prospects.

Your CRM will have the advantage of gleaning all the information about your prospect: the different positions held, the history of exchanges, the hierarchical links... All the details are good for successfully obtaining the telephone contact details of the right contact, or information on the project that will start in this or that department.

Tip #2 – Find contacts on LinkedIn
To expand your prospect base or find the names of people who hold your target positions in a company, the most effective and least expensive way is to do your research on LinkedIn.

This network is the largest and most comprehensive B2B database in the world. While there are nearly 20 million accounts in France, there are 1 million active users on this network daily. Between those who use it occasionally and the most assiduous, LinkedIn is undoubtedly the most up-to-date database on the market .

You can use several criteria to search for your targets on LinkedIn:

Sector of activity
Company names
Functions
Geolocation, if necessary
Then, you just have to extract the contacts from LinkedIn into a spreadsheet by hand or using tools like Prospectin , Phantomnbuster or Snovio .

Having the name of your contact, thanks to LinkedIn, is an undeniable advantage when prospecting by phone.

Additionally, having taken the time to look at his LinkedIn profile, it's no longer really what you would consider a "cold call." You have some information about him.

Note that you will not necessarily have the right to automatically extract telephone contact details or at least to use them.