Snippet: the business card of the site

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When searching for information in a search engine, the user glances at the search results in the blink of an eye. And the site included in the list has only a few seconds, which determines whether the user will go there or not. How to interest the user? Use a snippet - a capacious announcement of the site's content. Professionally created, it is a guarantee of visiting the resource. The Fractus company will help with the creation.

Snippet: specifics
"Part" or "fragment" - this is how the word snippet is translated from English. In SEO optimization , a snippet is a relevant fragment-hint placed in the search results immediately under the link to the desired site. Thanks to it, before going to the site, the user is already partially familiar with the content.

Snippet: specifics

The snippet directly affects the CTR (clickability). A quality one can attract more traffic than one that is in the first positions, but is not as interesting and useful to the user.

Search engines themselves form such angola email list 276670 contact leads announcements. They either take information provided by the optimizer (from the Title – page title, Description – meta tags, micro-markup), or select it based on the page information. The first option is preferable, as it is the key to a higher-quality, attractive snippet.

Objectives of the fragment
Firstly, to attract the attention of the target audience: a high-quality snippet will not let you pass by.
Secondly, announce the site's content to the user: he immediately understands what it's about, whether he should visit the site or whether there's nothing there for him.
Thirdly, motivate to switch to the resource.
Fourthly, immediately filter out those who are not interested in the resource.
Hint structure
Classically, snippets consist of the following elements:

title;
URL – a link in the form of a navigation chain leading to a page;
Basic data – description;
additional data (breadcrumbs, contacts, quick links, ratings, etc.).
If the first three points are mandatory in all snippets, then additional information can be added at your discretion.

How to Write an Effective Spippet
First of all, you need to fill in the page title Title and description Description.

Title – no more than 80 characters. Its properties are uniqueness, informativeness, identification of the page content. The main keys are placed at the beginning of the title.

Description – no more than 270 characters. Useful and relevant, unique, not the same as the title.

How to Write an Effective Spippet

Features of site snippets
Each Internet resource has its own specifics. That is why the site snippet is specific in each case.

Blog . People come here for interesting and useful information. That's why it's important to write a catchy announcement. And put a publication date: readers follow the updates.
Online store . The user cares about the goods and their cost, and the emphasis is on them. You can also add contacts, if possible, "breadcrumbs": they will also work. And do not forget about promotions and special offers to hook the client.
Company website . It is necessary to tell about the advantages for the user that the company provides. Moreover, this is important for both the B2B and B2C segments. You can also place links to the promoted sections of the site.
Snippet by Fractus
Want your site to immediately catch the eye of users in the search results? You need to write a snippet. And Fractus specialists will help you with this.

You will receive an effective, relevant, catchy announcement that no user from the target audience will be able to pass by. And the influx of traffic to the site is guaranteed. Contact us!

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