Ways to Optimize Leads in Sales

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With constant CPA monitoring, campaigns and traffic acquisition channels are analyzed to determine the most effective ones. Let's take a closer look at each of these aspects:

Campaign Analysis

If your project includes a wide range of services or products, such as construction work, electrical installation work, and video surveillance, it is recommended to create a separate campaign for each topic. This approach will help avoid competition between ads of different topics within one campaign and will allow you to estimate the average cost of a lead for each topic.

Channel Analysis by Type

For more detailed CPA tracking, the advertising campaign albania email list 215428 contact leads should be divided into several channels. This will allow you to track the cost of a lead separately for each channel.

Some common channel groups are:

Yandex organic search results: these are natural search results that are generated automatically based on the relevance of the user's query.

Yandex Direct (search): advertisements that appear on the Yandex search page.

Yandex Direct (YAN: keys): advertisements that are displayed on Yandex partner sites based on keywords.

Yandex Direct (YAN: retargeting): advertisements that are shown on Yandex partner sites to users who have previously shown interest in your product or service.

Traffic aggregators (Yandex Market): advertising platforms that collect various offers from different sellers.

Targeted advertising: Advertisements that are shown to a target audience based on their interests, demographics, and online behavior.

Teaser and banner networks: advertisements that are displayed as teasers or banners on various websites and platforms.

Analysis of traffic source sites

Unlike traffic received from search engines, channels such as YAN (Yandex advertising networks) attract traffic from other web resources of the partner network. However, not all donor sites offer traffic that meets our expectations.

Analysis of traffic source sites

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For example, advertisements on thematic forums attract competitors who monitor the market. Therefore, it is important to analyze sources and traffic behavior to exclude ineffective donors.

Ad Group Analysis

There are two key aspects to note here:

ad clickability assessment,

evaluation of its effectiveness.

The higher the Click-Through Rate (CTR) of an ad, the cheaper the traffic is, which in turn reduces the Cost Per Action (CPA). Therefore, a company should pay special attention to this aspect and test several ads on a small sample of queries to determine the most effective ad. Evaluation of ad effectiveness includes a more in-depth analysis that has an assessment of CPA, CPS (cost of sale) and ROI (return on investment). This allows you to evaluate the effectiveness of the micro-theme that this ad represents.

Analysis of semantic queries

This is a more detailed approach that allows you to study each request separately, and not just groups of requests that characterize micro-themes. To conduct such an analysis, you need to have a sufficient volume of traffic attracted as part of an advertising campaign. Otherwise, if you have an average company with 1,500-3,000 requests per channel, collecting and analyzing data will take years.

STOP words analysis

An integral part of the work both at the start of an advertising campaign and during its further development. Using correctly selected keywords, you will improve the quality of traffic and increase conversion.

A successful project requires constant data analysis, experimentation, and strategy adjustments. A long-term analytical approach to increasing conversion not only reduces the cost of a lead, but also improves the overall effectiveness of an advertising campaign.


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