What you absolutely have to consider when using a lead magnet!

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Make sure your lead magnet is high-quality. Nobody wants to read an e-book with thousands of spelling mistakes or look at a terrible design. Also, ensure a smooth download so your new lead can easily access the content they requested. If they show even a hint of skepticism or the hurdles are too high, the likelihood of potential customers bouncing off immediately is pretty high.



If your potential customer's expectations are disappointed, whether due to obstacles during the download or because they cannot find the expected solution to their problem, they can quickly lose trust in your company and all your efforts will have been in vain.





What lead magnets are there?


There are two types: short-term and long-term lead magnets.



Short-term lead magnets are all about rapid conversion, as they are usually required for immediate use. These include, for example:



First, a cheat sheet, a small piece of information for immediate use. It can contain short phrases or keyboard shortcuts, for example.
Second comes the checklist – a simple list of the most important points, for example to check the SEO measures of your own website.
Download SEO checklist

This is followed by worksheets, such as Word or Excel templates with predefined kenya phone number data categories or formulas, which the lead can edit directly after downloading. These include mind maps that can be filled out, as well as templates for letters or presentations.
Infographics are also a great lead magnet for attracting new customers. A clear presentation of complex content is a helpful solution.
A more detailed lead magnet is typically an e-book. A guide or a manual is similar. However, the content of this format should still be quickly digestible and provide a good overview of the topic. Your customer is looking for a solution at this very moment and doesn't want to spend hours reading.
Experience reports, testimonials, or case studies are also often used as lead magnets. Examples of how your product is used are good lead magnets because they show your product in a real-life situation. Or you can present the results of your studies in a clear format.
Users often search for a video tutorial or a short guide and also like to download it directly.


Long-term lead magnets are a bit more complex, but offer the opportunity to convince your potential customers of your expertise over a longer period of time, which can ultimately positively influence their purchasing decision.



A demo access to your product, valid for one or two weeks.
Webinars allow you to engage with your potential customers for 30-60 minutes.
In a video course, you can present your product over several sessions and give valuable tips.
Comparable, but in a different format, is an email course.
A free short consultation