What did we do? Cross-media consistency

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Our idea was to create an image concept that presents our employees, affectionately known as "ISA monials," in a likeable and authentic way. This concept was specifically developed for various communication tools and was used cross-media-wise throughout the entire campaign. In this way, we created a comprehensive and consistent imagery across various media—both analog and digital.

Mockup Isabellenhütte

Picture beats word: In order to create a positive first impression as quickly as possible, india mobile number data we have opted for a visual language that conveys an immediate impression of the protagonists and makes many words superfluous.

Create a visual world that unites everything: Our visual world should reflect the entire diversity of the company and radiate consistency.

Build a sense of suspense: The imagery conveys a multifaceted picture of the corporate culture through the selected motifs.

The Isabellenhütte is more than just a company : People were at the center of the visual concept. The Isabellenhütte is much more than just a company; it's a community of people with shared values ​​that have continued to grow throughout its long history.

Isabellenhütte is diverse: We showcased the diversity of the workforce and ensured that everyone could identify with it.

Finding an emotional connection: We were looking for an emotional message that reflects the sense of belonging and the DNA of the Isabellenhütte.

Isabellenhütte = #wirsindhütte: All of the aforementioned aspects culminated in the communicative motto #wirsindhütte . For this motto, we developed a logo that was consistently used across all communication media to emphasize community and togetherness.