The Paid Search tab in Site Explorer's Overview gives you an overview of:
Main ads with exact ad copies and key metrics
Top paid keywords
Top performing paid pages
This information helps you understand which keywords your competitors are bidding on, which keywords are bringing them the most paid traffic, and which paid pages are performing best.
Link Authors
The Link Authors report simplifies targeted link building. Use it to see bank data a list of authors who frequently link to your competitors, identify journalists publishing in your industry, and more.
For each author, you can see:
Top DR: the highest DR among referring domains
Number of referring pages
Total estimated traffic from this author
Number of links
Keywords Explorer
Growth Metrics
Need to find trending keywords in your industry over the past few months? Use the growth metric.
The Growth metric in Keywords Explorer displays the growth rate of keyword search volume over 3, 6, or 12 months.