How we worked with the audience funnel

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taking into account the project’s specifics Now we will tell you how we set up sales funnels taking into account all the data and customer requests. Before a user makes a purchase, they typically go through a multi-touch journey.

The team interacted with potential customers at multiple stages of the sales funnel. New audience The funnel began with attracting a new audience to the site. Using data analytics, interesting products and categories were selected for promotion to new users: selected the most profitable products and product categories based on analytics data.

For these products and categories, audiences were collected: hot linkedin data keywords, interests, composite look-alikes (LAL - targeting a segment of users similar to your clients). We attracted new users to the site and then caught up with them through advertising via the remarketing funnel. Retargeting audience The “warm” audience was already segmented by actions on the site in order to show a personalized offer: To all visitors of the site. Interested users were warmed up with promotions and interesting selections of goods. For those who viewed certain products on the site but did not add them to their cart. For those who added products to their favorites but did not buy them. For those who added to cart but did not purchase. Those who have already bought on the site are 100% our target audience. For them, we made a separate selection of interesting products for additional sales.