Despite the shortcomings, Mailchimp has some advantages that Activecampaign does not. It just depends on the needs of your business and you. That’s why I’m here to cover all aspects of both services. This is your livelihood, so you’ll notice the differences and determine which ones you can live with and which ones you can live without.
You will have peace of mind knowing that you have chosen the best email marketing software to suit your business needs.
To make things easier, I'm going to compare both of them line data side by side. I'll talk about a specific point or feature, and then discuss what each service can do about it.
Ease of use
In this article, I'm going to assume that you're new to the world of email marketing. I'm going to start by talking about the usability of both services because that will be important in your decision on which one to use. If it's not quick and easy with a few tutorials, you'll be disappointed.
When I first started, I had no idea what I was doing, and that's one of the reasons I chose Mailchimp.
In a way, it has a drag and drop feature, which is a modern concept that I immediately liked. Even now, it is still easy to use.