Optimize for speed and quality

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Use supported image formats
Google Search supports the following image formats: BMP, GIF, JPEG, PNG, WebP, and SVG. Also, it's best to match the file extension to the file type.


You can also embed images as data URIs. Data URIs provide a way to embed files such as images, and can be achieved by setting img the element's src attributes to a Base64-encoded string in the following format:

<img src="data:image/svg+xml;base64,[data]">
Although inline images can reduce HTTP requests, you need to be careful bosnia and herzegovina whatsapp lead when using such images because they can significantly increase the size of your page.

High-quality images are more appealing to users than blurry, blurry images. Clear images in search result thumbnails are also more appealing to users and increase the likelihood of gaining traffic. That said, images are often the largest contributor to overall page size, which can make pages slow and expensive to load. Be sure to use the latest image optimization and adaptive image technologies to provide a high-quality, fast user experience.


You can analyze your site speed with PageSpeed ​​Insights and visit Google’s Why Speed ​​Matters page to learn best practices and tips for improving your site’s performance.

Optimizing image landing pages
Although the effect isn't immediate, the content and metadata of the page where the image is embedded can have a big impact on how and where the image appears in Google search results.