Best Buy, which has introduced contactless deliveries in its own parking lot—free and with great customer service—with an employee who drops your package directly into your trunk. Shop online and pick up in-store contactlessly, all within the same day.
All of these tactics definitely provide value to consumers and job function email database create business for brands. This crisis phase will allow us to engineer executions to address consumers in the short term, but also to introspect and rethink 2021 to gain a sense of your brand's role and what it will bring to consumers when life returns to something as close to "normal."
After the crisis, Ritson says there will be a period of recession. This is when businesses will have two weapons: brands and advertising.
The most powerful brands (i.e., those with the highest brand equity) will perform better in these critical moments; while advertising, when consistent and with a long-term impact vision, will help maintain the SOV of the categories in which they compete.
These two tactics show us that recessionary times are also a time of opportunity for brands to grow, and there is plenty of documentation on this. Here is an example from the 1920s recession.