From biography to all social media posts. John Coffey's core values are energy and togetherness. So that everyone feels welcome in the John Coffey family, as they call it themselves. They want to give everyone who loves their music the feeling: I want to belong there.
That's what you want as an organization, right? If every employee is on board - then that's possible. Then people will automatically become fans.
Here's how you do it:
Present the brand language in an appealing email id database free download way. For example, via a fiery e-mail and internal campaign with posters.
Implement the new language in training or workshops for all departments.
Make sure the MT is on board. Then they will see the importance of the investment and they will also stimulate the brand language themselves.
Make someone responsible for continuing to guide colleagues in using the right tone.
Write a great one-pager with tips.
(Is the song not over yet? Listen to it and think about how you are going to advocate for a brand language that works. Put it on!)
john coffey brand language band
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