Partly due to the arrival of emoji, visual language is the fastest growing language. Where we used to place a number of punctuation marks in a row, we now have access to a library of thousands of images and pictograms. A popular language, but are emoji also suitable for use in your marketing texts?
Emoji have become a universal way of communicating. They add feelings to a message and are faster to process than text. Companies are also increasingly using emoji in online messages and social media campaigns. Some companies have even developed their own emoji, such as Coca-Cola.
The question is not whether, but how you should use emoji in your online marketing. Campaign Monitor clearly shows in the infographic below that using emoji in your online marketing definitely works.
The creators of the visual have collected facts and figures about the use of emoji by marketers. The buy phone number list infographic contains interesting facts about how emoji are added to texts on social media. For example, did you know that 5 billion emoji are sent via Facebook Messenger every day and 700 million are used in Facebook messages?
Mailings are opened more often
In addition to the use on various social media platforms, emoji are frequently used in e-mailings. And with success! More than half of the brands indicate that mailings are opened more often if they place emoji in the subject line.
Curious about more facts and figures about the use of emoji? Or which emoji you should definitely use in your marketing messages? Then scroll down to view the infographic. For a larger version, click on the image.
Infographic with figures about the use of emoji in online marketing.