And with Vjèze Fur they won the best influencer campaign award. Bottles with Vjèze. Albert Heijn also knows how to reach the intended target group with this campaign.
Finally, I would like to draw attention to the award for the best video. As far as I'm concerned, this is the fax lists highlight of the year. Interpolis set up this campaign in collaboration with Snelle to make young people aware of the risks of using a phone while cycling.
The song 'Smoorverliefd' and its accompanying video clip take you along in the story of a young couple. They are busy with each other all day long, even when they are not together. Of course via the smartphone. And also on the road. If you have not seen it yet, then I would say: sit down for it.
Unfortunately I didn't see any fireworks or cats on unicycles. I did have a bit of trouble with the internet connection. And I was pleasantly surprised when Orgel Joke played an opening number. There's a good chance she'll win one of the audience awards. These will be presented tonight.