The first thing you should keep in mind when designing good keyword research is to consider the target audience's intentions; that is, what they really want or need at the moment.
If you can't understand your target audience's true needs, special lead you won't be able to align keywords with your business goals.
That is, if no one is searching for what you're posting, you won't get organic traffic to your website, and this will affect your leads and conversions.
To this end, it is advisable to put yourself in your audience's shoes and ask yourself: "What keywords might they use to find answers to their needs?"
With that answer, you'll find thousands of keyword ideas to start your research.
Keep in mind that in the world of SEO there are two types of search intent:
Transnational: Users search to take an action, such as purchasing a product. Once you understand these potential audience intentions, follow these steps to conduct effective keyword research.
Define your target audience and website topics . This way, you can get an idea of what you want to offer users based on what they expect to achieve. The more you understand this information, the better you'll be able to identify the keywords they use in their searches.