Advertising and organic optimization to increase sales on the marketplace

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Without your own promotion, trading on marketplaces is almost impossible. Working there is done in a highly competitive environment, you need to constantly monitor what and how stores with similar products do, analyze their product cards, prices, compare with your USP. It is quite difficult for small stores to compete with large sellers presented in the search results, so it is important to try to stand out thanks to your advantages and strengths.

The following advertising tools can be used saudi mobile number check on marketplaces:

banner advertising, mailings to the marketplace database, publications in groups and communities;

collaborations with bloggers: selections/reviews, competitions and special projects;

targeted and contextual advertising.

Banner advertising, which is located on the main page of the marketplace or in its categories, is available mainly only to serious stores with a large advertising budget. Simpler sellers should start with tests, then calculate the ROMI and decide on the effectiveness of this method of promotion. Here you need to understand that advertising of this format affects brand recognition to a greater extent, which can subsequently lead to an increase in sales through marketplaces, but there is no guarantee.

Organic Card Optimization

Product cards should be designed in such a way that they appear higher in the search results. The point is that buyers do not want to look through several pages of search results when searching for the product they need. The choice is made from what is at the top.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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The position of a product is influenced by several factors: visibility in categories, product presentation, card content and, of course, competition. The seller will also be assessed by the marketplace based on the principle of convenience for the buyer: if the store has the last batch of goods left in the warehouse, it will not be in the top.

Reviews from real customers are of great importance on marketplaces. Most buyers place orders only after reading them. Therefore, it is important to motivate customers to write detailed reviews, this directly affects sales growth. Some platforms give bonuses to their customers for this and they need to be informed about this. Moreover, the review must be on the product card.

Other benefits of reviews:

Products with reviews are easier to find;

Products with reviews attract attention;

According to statistics, products with reviews are added to the cart 30% more often than others;

The presence of reviews makes it possible to evaluate the product and make a faster decision about purchasing.

Reviews need to be responded to, both positive and negative. The client will definitely appreciate the human attitude of the seller, even if he had a negative experience regarding the product or delivery. Despite the fact that the problem may not have occurred due to the fault of the store, but due to the fault of the marketplace itself, it is necessary to enter into a positive dialogue with the client. This can increase the loyalty of not only a specific person, but also everyone who reads the reviews.