Exceptions aside, the general rule is to avoid advertising. When we see ads, our instinct leads us to change the channel, turn the page, close the banner or simply stop listening. That's why we're increasingly seeing more examples of Branded Content. A growing trend that consists of creating valuable content for the user where the brand is fully contextualized.
Table of Contents
What is Branded Content? Examples of what it is and what it isn't
Branded Content: Examples
The Ikea School of Decoration on La Sexta
Mahou's play “Together for 125 more years”
Leiva's journey through Citroën
What is Branded Content? Examples of what it is and what it isn't
Branded Content is an advanced technique that should not be confused with traditional Product Placement. The fundamental difference is that the latter simply consists of placing a product or service within a korea whatsapp number format (television, cinema, entertainment, etc.) that has an independent purpose. When we talk about Branded Content, we are referring to formats created expressly for brands. A new tool that, as experts in brand management, we have at our disposal to increase awareness, build loyalty and generate a different relationship with our public, based on knowledge and experience.
At Uzink, branding consultants , we think that there's nothing like some good examples of Branded Content to visualize its possibilities. Let's get to it!
Branded Content: Examples
The Ikea School of Decoration on La Sexta
Ikea, an example of Branded Content
The inspiration for La Sexta's new home decorating programme could not be any other. Ikea is present throughout the entire television programme. In each episode, a different home decorating need is raised and the Ikea team of experts offers a tailor-made solution. The name “Ikea” is not mentioned repeatedly nor are its benefits explicitly discussed. However, the effect on the consumer is much better. Ikea is positioned as an expert and transmits its shopping experience more effectively.