If you have a project in hand, you will have seen that resource planning is necessary, but it is even more necessary to have a business strategy , based on data, with which you can control, in addition to the extent to which we are achieving the expected results, how this brings us closer to or further away from the objectives previously set by business management.
The importance of the right business model: Business Strategy
Do you know the keys to describing a business model? The CANVAS model is a canvas that helps to understand the activities and resources involved in a business model in a simple and visual way.
Alex Osterwalder is the creator of the Business Model Canvas , through which you can detail at a glance what a commercial proposal is based on, highlighting the following business keys on the canvas:
Value proposition
Target market segments
Channels through which to reach customers
Key Activities and Resources
Key relationships, collaborations and partnerships
Sources of income
Cost structure
business model canvas
This photo by Unknown Author is licensed under CC BY-NC
Thanks to the structure of the Business Model Canvas, it is easier to communicate the business idea and motivate its possibilities clearly, identifying what the business model is based on.
What business models do you know?
Business models are the tool prior to business planning and allow us to analyze the keys to defining a competitive business model that allows for obtaining scalable returns in the market.
There are different business models, some of the best known are the long tail model or the disaggregated model, to which companies such as Amazon or Apple are similar, and other more innovative ones that have emerged thanks to the digital transformation such as the Freemium models, which you can identify in some of the applications that you use on a daily basis, such as the Spotify online music management application.
Business models help identify how a business idea functions in the market, serving as a basis for introducing improvements and variations.
Redefining business strategy
Thanks to technological research and innovation, it is possible to access new business models , offering new solutions on the market and satisfying new customer needs.
Customer development methodology, which allows for an in-depth analysis of customer and market needs, can lead to the creation of new business strategies, which, combined with technological innovation, can generate new markets thanks to disruptive innovations that allow the rediscovery of new business models.
They allow access to markets in which there is no competition thanks to technological advances and to satisfy the needs of a population segment that had not been detected before, being the first and/or the only ones to provide that service in the market.
To achieve a blue ocean strategy, it is necessary to identify new opportunities in the market through different prior analyses of both resources and the environment surrounding the business:
Internal analysis
External analysis
Coexistence between business models
Customer contributions
Ideation
Design Thinking
Visual thinking
Storytelling
Prototyping
Did you know that by applying techniques such as Design Thinking or Storytelling we can explore market opportunities from other perspectives and access new business possibilities and ideas?
Indeed, they allow us to redirect our thinking and bring the business idea closer to the end user, connecting better with their interests and preferences, which helps to design a business strategy that is more tailored to the real needs of the target audience.
Do you want to know what can help you turn these business ideas into a lasting business plan?
If you are familiar with the Lean work philosophy, it will be logical to think that this same kuwait whatsapp contact number work methodology can help you in designing a business strategy.
When implementing a business idea, Lean organizes the tasks to be performed to account for its operation in the market through the circle of actions:
Create
Measure
Learn
If you want to know how Lean Start Up can help you create business models and how to adjust your business idea so that it is sustainable and scalable, access this knowledge through the Business Strategy course that you can find at cursosfemxa.es. Expand your training and learn the ways in which both the Business Model Canvas and the Lean methodology can help you determine a new business model that is Blue Ocean.