Much more than just a press release: the challenge of getting stories published in major media outlets

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In an increasingly connected world, the press plays a fundamental role in society, transmitting relevant information and news to the population. But have you ever stopped to think about how this news reaches us? Behind each published report, there is an entire process involving dedicated professionals, such as press officers.

The work of a press officer goes far beyond sending a simple press release. He or she is responsible for establishing a bridge between the company or institution he or she represents and the media, seeking to publish articles and reports that can generate visibility and credibility for his or her client.

And when it comes to getting an article published in large-circulation media outlets , such as Valor Econômico and O Globo, for example, the task becomes even more challenging. After all, these are considered the main newspapers covering Brazilian economic, financial and business issues, with millions of readers eager for relevant and quality information.

Successful client: Diklatex in Valor Econômico and Globo
Getting featured in these two major newspapers with articles thailand telegram data on sustainability and ESG practices. This was the challenge for Diklatex , a Vocali client. Headquartered in the cities of Joinville and Brusque in Santa Catarina, the company develops technical, technological and sustainable textile solutions.

The secret was knowing how to approach the topic in an engaging and convincing way, as well as finding the right editorial team at the right time.

This is because the editors of these newspapers receive thousands of press releases and content every day from all the press offices in the country, and knowing how to stand out in this sea of ​​information is a real challenge. It is necessary to have in-depth knowledge about the media outlet, its editorial line and the interests of its target audience, in order to be able to offer relevant content that attracts the attention of the journalists and editors responsible.

Furthermore, knowing the right time to approach the newspaper editor and being persuasive and polite when talking is essential. It is important to remember that journalists receive a large number of press releases and stories every day, and it is not always possible to respond to them all. Therefore, it is necessary to be patient and persistent in finding the right time to approach the journalist, without pressuring or bothering the journalist.

In short, getting an article published in large-circulation media outlets such as Valor Econômico and O Globo requires a lot of work and dedication on the part of the press officer. It is necessary to know the market, be aware of trends and innovations, and have communication and persuasion skills. But when everything goes well, the result can be extremely rewarding, both for the agency and for the client, who sees their brand gain visibility and trust in the market.