PPC? That’s for people with money, who don’t understand their buyer personas.

[zakiyatasnim]

It’s time to tear down the walls
One side effect of any new Marketing trend is that, for a time, they are the only and final solution to any problem we have.

And I am guilty of that. In the early days of my company, I was the true definition of a preacher: if you didn’t have a blog, your Marketing was about to fail.



Organic traffic will save us.

It’s 2020, and I know how ridiculous and naive it all sounds.

Now, I believe we’re finally ready to break down the wall that we’ve built brazil cell phone number list between Traditional Marketing and Content Marketing.

Marketing is, above all, focused on bringing value to the customer. Valuable content is content that delivers what the customer wants at the right time and in the right context.

If it’s a targeted ad that offers a useful product to someone when they’re looking for a solution, it’s good content.

The same goes for a blog post, social media, podcast, or video, the traditional means of Content Marketing.

A good Marketing strategy will mix all tactics in one plan, focused on generating value for the customer through the entire buyer journey.

At the top of the funnel, ebooks and podcasts help your brand to be recognized and liked.

That generates interest from people in your product, which can be redirected with well-placed ads or email offers.

Soon, all Marketing plans will have content as their base, to the point that distinguishing what Content Marketing is will become irrelevant. It will just be Marketing.

And that is how the term Content Marketing will slowly die, in the same way that no one says “Web 2.0” today. It’s only Web now.

My prediction is that 2020 will be the crucial year for this change, even if it takes more than a year to happen.

One thing is certain: brands will need to create more content than ever, in a structured way, to attract their own audiences. It’s still a new world, and many things will change!

What will change? Here are my guesses:

(More) predictions for 2020.

# 2: The difference between Content Marketing and Inbound will finally become evident
Even though Hubspot doesn’t agree with me (for understandable reasons), I believe that Inbound is only a subset of Content Marketing.

While Content Marketing is broad and can have several objectives and strategies, Inbound has only one: to be a specific methodology, focused on attracting audiences, converting them into leads, and nurturing them.

It doesn’t matter if it’s a funnel or a flywheel.

It’s usually hard to differentiate these two concepts because they have both become widely used and discussed. But in a world where all Marketing is about (valuable) content, Inbound will still exist as one of the best and most specific strategies for generating leads and sales opportunities.

In a world where content is also used for many other reasons, it will be easier to understand how broad Content Marketing is.

Even speaking of the widespread uses of content, you can expect many of them to be directed towards branding strategies.