How Facebook Determines Advertising Costs

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How Facebook Determines Advertising Costs
To determine how much advertising on Facebook costs, you need to evaluate some factors:

offer : what your target is made up of and how many people are part of it;
question : how much competition is there for your chosen audience;
budget : the money you intend to invest;
quality and relevance : of the adverts with respect to the defined target.
These are the main south africa cell phone number list variables to consider. However, ad costs are also influenced by seasonality and industry .

What are the times of year when people make the most purchases?

Usually at Christmas or during the seasonal sales. At those times the competition increases and consequently also the cost of the ads on Facebook .

As for the sector , you should know that it also significantly influences the cost of the ads.

Let's look in detail at all the elements that affect the cost of a Facebook ad , so that you can evaluate how much budget to invest to successfully promote your business .

Public
Your target audience is one of the elements that most affects the price of your Facebook ads. The social network in fact varies the cost of the ads depending on whether you are profiling your target based on age, gender or specific interests .

Typically, a narrower and better profiled target has a higher cost than a broader and more generic audience.

This is because, by selecting high-value attributes , you can reach a specific and potentially more interested market in your ads.

On the contrary, by profiling the audience based on more general interests, the number of users reached increases but the CTR (the effectiveness rate of your campaign) decreases.

Why?

A larger audience includes low-value users who are unlikely to respond to your call to action . The consequence of this choice, therefore, will be a low-value campaign.

To avoid wasting your budget on an audience that will never click on your call to action, focus your campaign on a well-profiled audience .