Although Digital Marketing had been increasing its relevance as technology advanced, the still present pandemic crisis exponentially accelerated its incursion into the lives of millions of people, businesses and companies around the world. As a result, competition has become increasingly stronger and the cost of achieving online conversions has increased.
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This is where branding comes in, but… What is Branding?
A solid corporate identity
This is where branding comes in, but… What is Branding?
It could be defined as the customer's experience with the brand, how they perceive it, what it conveys, what they expect to achieve from it.
Branding allows us to communicate to our market the mission, vision, and value of the brand and what we offer. Therefore, it is necessary for the brand to generate and/or improve the corporate identity composed of visual, audiovisual, and sound parameters. The conjunction architectural industry mailing list of these parameters - which must arise from a deep study of what the brand is and means - gives rise to everything the client sees; the logo, the color palette, the typography, and of course, the advertising.
A solid corporate identity
A solid corporate identity combined with your value proposition can help you differentiate yourself from your competitors. But to do so, you need to take action.
Branding campaigns should be designed based on the emotional experience achieved with your product or service. Do you sell sportswear or high-performance clothing? With this in mind, your marketing efforts should speak to what your customers can feel, do and achieve with your products and services.
All of the above tells us that, in order to sell, you must know your brand thoroughly and, if necessary, reconstruct it. Only if you are clear about what your brand means will you be able to convey it to your target market and get them to notice you and what you offer.