How can content marketing drive your business?

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Content marketing is a term that defines any written marketing material whose main goal is to persuade the reader to take action. In fact, you are reading marketing content right now!

But I'm not really writing this article to get you to hire us (unless you really want to I'm writing this with the hope that you'll read more posts on this blog. The idea here is twofold:

Do you have some useful content that will make your job as jordan phone number data a marketer easier, or at least make you feel a little wiser?
When you feel like it's time to hire a professional marketing agency , you might remember how smart the people at SEO Consult are.
But there's another way to look at it. Content marketing isn't a hard sell. It's different from advertising in that advertising is content that a brand has paid to put in front of you . Content marketing isn't a paid campaign . The reader comes to the content on their own.

You might be wondering whether to even bother writing a blog post. Or whether to put in the effort to regularly post on social media. Or whether to create videos or podcasts. As a business owner, you want to make money quickly. And you don’t want to wait for your relevant customers to find your content.

But beware! While content marketing is certainly a slower option for attracting new customers, it can be very effective. According to a survey conducted by MarketingProfs, almost three-quarters (71%) of content marketers said that content marketing was more valuable in 2022 than last year. They attribute this primarily to conversions, in up to 70% of cases. And the quality of leads. This was stated by up to 60% of respondents!