WhatsApp can be an efficient tool for your digital political marketing. The instant messaging tool allows you to send and receive various types of media such as: texts, audios, videos, gifs, documents.
WhatsApp is a messaging tool that has more than one billion active users per day worldwide. In Brazil, it is the most used application, reaching around 120 million users. In 2020, WhatsApp has many new features that are about to reach users, according to an article published by TechTudo .
The instant messaging tool has a mobile and web version, which allows you to send and receive various types of media such as: texts, audios, videos, gifs, documents.
These numbers, combined with the features, make the platform bahrain mobile database an interesting tool for those who want and need to communicate with several people quickly. But is WhatsApp also effective for politicians? How can you use it strategically? That's what you'll find out in this post!
Using Whatsapp in politics
Know your contacts well
How to talk to someone you don't know?
Knowing your audience will help you create your content strategy. Younger people, for example, are more open to more informal communication, the use of images, videos and news. With older people, it may be interesting to focus on a more professional, serious and objective profile.
Plan
It may seem like an exaggeration, but it is essential to make a strategic plan when it comes to using WhatsApp in political marketing.
Set up business hours or set up automatic replies when you are away (we will talk about this WhatsApp Business feature below). After all, when there is a huge flow of messages, these tools should be used to optimize time, not the other way around.
Spam
Spam is an electronic message received that was not requested by the recipient. This content is usually intended to promote a brand, person, product or service and this material is sent to a large mass of users.