The price comparison website Zboží.cz is adjusting the minimum cost per click for the 2023 peak season. The adjustment, valid from October 1, 2023 to January 31, 2024, aims to take into account the specifics of the market and ensure fair and competitive conditions for advertisers. The change will be implemented automatically, with the minimum cost per click being derived from the selling price of the offer based on a set scale. This innovation reflects the dynamics of the online advertising environment and seeks to support optimal strategies for advertisers during the key period.
Meta releases AI guide for more effective campaigns
Meta has published a new guide to help hong kong phone number data you prepare for the upcoming shopping season. This 16-page document provides a comprehensive look at the range of tools for automation and the use of generative artificial intelligence (AI) during the upcoming shopping season.
The guide takes a detailed look at products like Advantage+ and introduces new AI-powered creation features that Meta is developing within its AI Sandbox platform. This innovation gives marketers a wide range of tools they can use to create creative and effective campaigns.
This move by Meta highlights its continued commitment to bringing innovation to the digital advertising space and enables marketers to better leverage the potential of artificial intelligence to achieve optimal results.
The minimum cost per click for the 2023 peak season
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