However, you can choose a market niche very well, be more israel telephone directory agile internally and have the ability to resolve needs from other elements such as tools, services, training, data, etc. in a "different" way.
Also from the data. Look at Orica’s value proposition (below) as it moves from a Product-Centric approach around a commodity like explosives to being Customer-Centric, using product usage data to build the BlastIQ tool; a technological value proposition around productivity.
The creativity of B2B and Industrial Marketing and its strategic potential lies in how to satisfy customers in such a way that the value you give them is worth as much or more than the classic forms of the 4 P's. You have to know your customer very well and be creative.