seminar (date and time, location, fee, how to participate, and special offers). You can also put an introduction to the instructor (name, career, position), and finally, put in an application form and button.
The more required fields you have, the lower your conversion rate will be, so keep them to a minimum .
Examples of attracting attendees to seminars
Finally, we will introduce the following three examples of how keyword marketing was used to attract attendees to a seminar.
Seminar introducing tools for corporations (for toB)
Advertising and marketing related seminars (for toB)
Investment seminar (for toC)
Case 1. Seminar introducing tools for corporations (for toB)
This is a seminar introducing tools for B2B companies. Meta ads have a benin number data large delivery volume and have been able to acquire conversions. When looking at CPA, Meta ads in particular have been delivered efficiently , and Meta ads are the main source of acquisition.
In addition, we ran Google display ads with the goal of increasing conversions. The amount of ads delivered was high, which resulted in a low conversion rate and a high CPA. Furthermore, we were able to target users with a strong desire to participate, which led to conversions .
Below that, you can put an overview
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