The role of the buyer journey in B2B business

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In B2B businesses, the purchasing process is often complex, with multiple decision makers involved before a purchase is made.

That’s why it’s important to know exactly what stage each decision maker is in. By mapping out the buyer’s journey, you can take the right approach for each stage, resulting in more efficient marketing and sales activities.

Differences from customer journey
A term that is easily confused with the buyer journey is the "customer journey."

While the buyer journey is limited to the process colombia number data from awareness to decision-making in B2B business, the customer journey focuses on the entire customer experience, regardless of B2B business, from awareness of a product or service to the stage of purchase, as well as continued use after purchase and repeat purchasing .

The buyer journey can be considered a concept that is subsumed within the customer journey, so the terms are often used in the same sense.

Customer Journey Map

<Example of customer journey map>

Creating Buyer Personas
Before creating a buyer journey, you first need a "buyer persona." From here, we will explain what a buyer persona is and how to create it.