Another way to leverage email marketing is through a paid newsletter. Websites like Substack let writers charge subscribers a paid subscription fee as little as $5 per month. Even if you offer a collection of free recipes on your food blog, you could send out exclusive, members-only content like week-long meal prep plans or your newest recipe creations via a paid email.
4. Write sponsored posts
Work with brands to write up a review of a product on your blog in exchange for some cash or free products. The caveat here is to only promote items you really care about, believe in, and benin mobile database would use in your own kitchen. Sponsoring the best or your favorite items can build trust between you and your audience, as they’ll see you as a trusted source. Similar to affiliate links, you’ll need to let readers know if you’re getting paid to promote anything in order to comply with FTC guidelines. Questions or concerns? Chat with a lawyer to make sure you’re covering your bases.
You’ll likely see sponsored requests start to come through your inbox as your blog picks up traction. But before that time comes, connect with brands by reaching out via email or social media.
While individual pieces of sponsored content might be one-offs, brand deals are ongoing partnerships and relationships you have with a brand. For example, you might become a brand ambassador for your favorite spatula company and agree on a cadence for which you’ll feature that spatula on your blog. You’ll also agree on how much you’ll get paid.
Keep in mind that the brands you choose to work with also reflect the values of your blog and your own brand. We recommend sticking with the products you truly love and use in your own kitchen.