If the product you’re selling requires some setup or assembly or has features that go beyond the basics, one form of post-purchase communication you’ll want to focus on is tutorial-style content. You want to show customers how to use or set up their new product so they get maximum benefit from it.
Explain the importance of content that can show customers how to properly use or set up your product or even creative alternative ways to do things with your product — both because this is the right thing to do and because it tends to lead to loyal customers who make repeat purchases.
You might also include use case content, messaging that shines a light on new or unexpected ways to use your product. Again, the goal here is to drive better customer experiences hong kong phone number list that then encourage higher repeat and referral sales.
Example
D2C ecommerce retailer Bug Bite Thing is a Shark Tank alumni that offers one primary product: a plastic suction contraption that reduces the severity of stings and bites, including from mosquitoes.
Unless you’ve used their exact product, you’ve probably never seen anything remotely similar.
This is both a marketing challenge and an opportunity. If people order the product and use it wrong, it won’t work, and they won’t be happy.
The company sends an excellent tutorial email to all customers, titled something like “How to Use Bug Bite Thing!” The email contains bright, clear instructions with custom GIFs that show exactly what to do with the thing.