How to retarget on social media?

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Lists, on the other hand, require that you already have some contact information in the database.

There are several channels used for retargeting or remarketing.

The most common are email marketing (as a fundamental link in inbound marketing) and Google Ads campaigns (SEM).

Retargeting email campaigns only require the user to log into the store.

When you perform the action, the e-commerce will jordan phone number list record the products you have put in the cart even if you abandon it.

From there, an email will be designed to recover that sale.

Google Ads remarketing campaigns usually have a more moderate CPC than a conventional display campaign.

On the other hand, its CTR is usually higher, which makes it an option worth considering.

However, in this post we are going to focus on understanding how retargeting works on social networks.


Social networks are a great setting for implementing these types of strategies.

The reason is simple: it is where users spend most of their time.

The use of mobile devices has made people constantly interact on their networks.