A migration that negatively impacted website traffic?

[rochon.a1.119]

Also, keep these rules in mind:

Let users know that you are changing the website. Even if you follow all the steps carefully, there can be problems, so it is always a good idea to let them know.

Be careful not to migrate your entire site at once. First, create a test environment on a new site. Once you're sure everything is working as expected, migrate your site one block at a time.

Avoid mixing different types of migrations in one go. For example, if you want to change the domain name and switch to a new hosting, as well as redesign and change the architecture, we recommend that you do it step by step instead of all at once.

Perform the migration during low-traffic times if possible. This will minimize the impact if something goes wrong. Additionally, during times when the server is less in demand, GoogleBot will be able croatia phone number list to crawl and index your new website more quickly.

Hope for the best, but prepare for the worst. A migration is a serious project, with many potential problems and pitfalls. Use our checklist to make the process easier.

And remember: Plan and test!

Go to the checklist!
Comments on web migration from an SEO expert

Can you give us an example (without naming names) of the most serious error you have seen during

I saw this case years ago, in a multimedia content brand.

Its largest volume of traffic did not come from the brand itself (as is usual for large brands), but from searches related to the authors of the multimedia content.

Well, at a certain point the brand decided to change its name and that affected the domain name.

When migrating, they moved part of the content (but not all) to the new domain, using a non-worked architecture and with only a 301 redirect.

You can imagine which one, right?

From the old Home to the new Home.