The persuasive skills of content marketing

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Because even if there was no scientific basis, your mother was telling you and that was enough.

Nowadays, brands do not have it so easy and they have to earn this authority.

This is the starting point that every company must work on.

How can we gain authority?
Applied to a brand, if we talk about character and personality we are talking about branding, and if we refer to customs and behaviors, we will talk about strategy.

Therefore, a good Branding and Content Marketing strategy will be our allies when it comes to gaining the trust of our audience.

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Branding as a persuasive ally
Branding defines your identity: what your mission is, your value bolivia phone number list proposition (why they should choose you and not someone else), who you are, what you are going to say (message) and how you are going to say it (tone of voice) .

Branding helps us “mean,” because it’s not about what a brand does, but about what it really “means” to someone.

If not, think for a moment about your favorite brand and what it means to you.

In the end, it is about building a brand that is honest, coherent, consistent, full of meaning and, if possible, different.

So please don't do the same thing as everyone else because: "if your friends jump off a bridge, do you too?"


A good content marketing strategy is essential because through it you position yourself and provide value.If you provide value, you generate trust; if you generate trust, value and positioning, you gain authority.

There are persuasive resources to reinforce credibility through your content: citing sources, experts in the field, customer testimonials, showing success stories.