Before you can start collecting your own email marketing statistics, you need subscribers. And before that , you need a reliable way to collect leads.
That's where Hello, Bar's statement
Create a header bar for your website that allows people to sign up for your email list. Include an enticing lead magnet that will get them to click.
In the following example, a CTA is accompanied by an effective lead magnet.
How to grow your email list with Hello Bar
You can also create other types of bars, such as sliders and exit popups, to increase your signup rates.
7 Amazing B2B Email Marketing Statistics
As a B2B business owner, email marketing is one of the most important tools you can use to generate more leads and sales.
Let's take a look at eight of the latest B2B email marketing statistics:
1. 31% of B2B Marketers Consider Email Marketing Their Most Effective Channel
Today's B2B marketers are using a multi-market strategy to reach customers, improve the customer experience, and build loyalty.
Act-On and Ascend 2 conducted a recent study on the B2B perspective on multichannel marketing. They found that email marketing is a strong contender in the B2B marketing industry.
Of the 98 B2B marketers surveyed, about a third cited email marketing as their most effective marketing shareholder database channel. Even common channels like influencer marketing and print advertising were considered less effective.
2. The average open rate for B2B emails is 21.5%
The success of a marketing effort depends heavily on whether or not its emails are opened. Generally, about one in five recipients opens emails sent by businesses.
Open rates are key because they represent the first level of engagement. B2B businesses can improve their open rates by writing catchy subject lines and ensuring that emails are relevant to their audience’s needs and interests.
3. Tuesday is the best day of the week to send B2B emails
Proper timing can potentially improve the success of any email marketing campaign. Ensuring your emails are timely helps increase open and click-through rates.
For B2B marketers, the best day of the week to send emails is Tuesday, precisely from 9am to 12pm EST and from 12:01pm to 3pm EST. On the other hand, you'll want to avoid Saturdays and Sundays, as these are the least effective days.