This is a comprehensive view that provides a clear picture of your campaign performance, allowing you to evaluate what is working in your emails and how you can improve your email campaigns.
To fully understand your campaign performance, it's important to consider open rate alongside other metrics. These metrics may include click-through rate, conversion rate optimization, unsubscribe rate, and more.
How do you calculate email open rate?
It's easy to calculate your email open rate. You divide the number of people who open your emails by the total number of subscribers and multiply by 100.
Let's say you have 7,500 subscribers and 6,600 of them opened your email. You would divide 6,600 by 7,500, which is 88. Multiply 88 by 100 to get your email open rate: 88 percent.
What is a good email open rate in 2024?
What is a good email open rate in 2018?
You can get a benchmark for what a good email open rate is by looking at email marketing statistics . The average open rate across all industries is 39.7% with a CTR of 1.0%.
Does that depress you? It shouldn't. It's just a number to be aware of. If you're getting higher or lower employment database open rates, you know where you're at.
Average open rates can vary depending on your industry. While a healthy overall goal might be around 39%, some industries consistently exceed this number.
Understanding these metrics will allow you to evaluate the effectiveness of your campaign compared to your peers.
For example, industries such as education and government often have higher openness rates due to the relevance of the information conveyed.
In contrast, industries like consulting or e-commerce may face more intense competition for attention in overloaded inboxes. Knowing the average open rate for your industry will allow you to set achievable goals and identify areas for growth if your efforts are failing.
The table below shows what a good open rate is for your industry and how well your email engagement rate is doing.