Some marketers swear by personalization, while others insist it’s unnecessary—or even harmful. If you ask me, the only way to find out is to test it.
Send personalized welcome emails to half of your subscribers and send emails without personalization to the other half. How do open rates and click-through rates compare?
A personalized welcome email for sign-up typically includes the subscriber's name and other details that are specific to them. However, keep in mind that you may not always need to know the subscriber's name.
In e-commerce email marketing , for example, shorter opt-in forms work best. If you only ask for the subscriber's email address in the opt-in form, you'll get better results.
Use Hello Bar to get many more new subscribers to your email list
You're already fully proficient in welcome emails, so how do you put them into practice? You start collecting email addresses.
Hello Bar allows you to implement a lead magnet, show your GDPR compliance, and collect email addresses without advertising database any friction. And that’s important.
People are inundated with emails these days. They won't ask you for them unless you give them a damn good reason.
Enrich your email collection process with a top bar, slider, modal, pop-up, or other bar to let people know what they can get for signing up. Use a strong call-to-action phrase that visitors want to click.
Practice writing headlines too. The stronger your headline, the more people will pay attention.
Why invest in an air purifier?
You didn't think your welcome email was important, did you? Now you know differently.
If you can engage your subscribers from the moment they give you their email addresses, you'll be on the hook – and set yourself up to generate more revenue.
We also urge you to read the 17 welcome email examples we showed you. Find out what you like and don't like about each one.
When creating welcome emails, remember to keep subject lines as engaging as possible and avoid spammy words.
The more you experiment, the stronger your emails will become. A/B test them over and over again to find that sweet spot.