Is it over, and what's next?

[kexej28769@nongnue]

Looking at the data for the day from April 4th to 5th, it appears that the losses were broadly distributed across many domains. About half of the domains with 10 or more stable URLs on April 4th saw some drop in ranking URLs. The only domains that experienced a 100% daily loss were those with 3 or fewer stable URLs in our data set. Our data does not indicate that specific sites were systematically targeted.


As one of my favorite movie quotes says: “There are benin number data happy endings because nothing ever ends.” For now, indexation rates seem to have returned to normal, and I suspect the worst is over, but I can’t predict the future. If you suspect your URLs have been de-indexed, it’s worth manually re-indexing them in Google Search Console . Note that this is a fairly painstaking process, and there are daily limits, so pay attention to critical pages.

The impact of the de-indexing bug seems measurable, although we can argue about how “big” 4% is. For something that results in sites falling out of Google’s rankings, 4% is a bit much, but the long-term impact for most sites should be minimal. For now, there’s not much we can do to adapt — Google is telling us that this was a real bug and not an intentional change.
We thought this article would be a great way to highlight the specific steps we take to keep our page speed fast and organic traffic healthy. While this article is somewhat technical (page speed is an important and complex topic), we hope it provides a framework for website owners and developers to try to improve their page speed.