Why aren't all leads worth it?

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In fact, a low percentage actually converts.

This is normal and may be more than enough to have a profitable business (it's a matter of numbers).

However, we must always ask ourselves how to get quality leads and to achieve this, an effective strategy is necessary.


The database is organic: it loses and gains them continuously.

This should not worry us.

It is healthy to let go of those people who are not quality leads for any of these reasons:

By mistake
For example, they entered the database to download a netherlands phone number list lead magnet that is not aligned with our offer.

Errors can always occur, but if there is a pattern, it is necessary to review what is causing confusion in our funnel in order to fix it.

Loss of interest
They were once quality leads but for some reason they are not anymore.

For example, if we offer products for pregnant women and that contact has already had her baby and does not want to get pregnant ever again.