Instagram is one of the most used social networks in recent times. So much so that the growth curve of its use in companies is increasingly higher. But why has it increased so exponentially? The answer lies in the elements that this social network presents to the public.
Innovation and competitiveness
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Speed, interaction and audiovisual material make the platform currently the target of many companies for advertising. This new phenomenon creates a high level of competition in the business sector and it is important to have a strong social media strategy to make the most of the tools it offers.
In the case of Instagram, we are going to talk about IGTV, which was mexico business email list out of the need to be able to create longer content. The way this resource works is very similar to that of YouTube channels. The difference is that in IGTV the video format is exclusive, with dimensions of 9x16, prepared for the mobile universe.
Why should IGTV be implemented in companies?
Because it's a tool created to explore creativity, grow audiences and boost influencers' brands. It's Instagram's way of providing a space for profiles to share content that they know their followers will like.
To make good use of this tool it is important to highlight some aspects:
On the one hand, it is important to remember that IGTV only accepts vertical videos, so it is important to record content in that orientation to avoid adaptation problems when sharing posts.
It's a good idea to activate the mobile grid to help you better compose the video, since the rectangles are used to frame elements in the scene.
After recording the video, it is important to edit it to refine the details. You can use mobile applications such as VideoShow or export the video to a computer and use more specialized programs such as Adobe Premiere.
When publishing the video, you have to pay attention to its description, where it is very useful to use hashtags to increase the reach of the publications.
IGTV also offers the opportunity to post clickable links. This allows you to spread content and increase traffic. To get users to notice the link, it is advisable to announce that the link is available.
On the other hand, it is important to remember that the best way to find out how your audience is perceiving your content is by analysing the “Insights” resource. Here you can see some interesting data, such as the number of viewers, graphs with viewing times or the number of comments. This data can help you monitor your posts and guide you when creating content, improving your posting times or seeing which hashtags work best.
Finally, it is important to highlight the interaction with the public. This includes responding to comments on your videos, answering questions, chatting... The audience seeks close contact and one of the main objectives of IGTV is to achieve that closeness between followers and content creators.