Before starting, it is important to highlight what video marketing is and what the objective of having carried out these campaigns is.
Video marketing is just one of the many tools offered by digital marketing. It is based on generating audiovisual images through the Internet, which allows us to achieve objectives such as connecting and interacting in a fast, direct and, above all, emotional way. Video marketing is widely used on social networks to promote a brand and make it known, as well as to project your services directly and dynamically.
If you want to know more about the benefits of using video marketing, I invite you to read more in our article: The Benefits of Video Marketing.
Once we have learned about the concept of video marketing, we cannot fail korea telegram data to introduce you to one of our clients.
Who is MiBus?
MiBus is the company that is in charge of the operation and logistics of bus transportation in Panama City. It has 6 operation and execution centers located in different parts of Panama City. It also has around 4,000 employees. Due to the high demand that Panamanians have for this type of public transportation, MiBus sought to have greater interaction with its users, instructing them in the proper use of the service and one of the strategies used to achieve its objective was through video marketing.