Defining your target audience is the most critical step in building a brand. If you don’t know who you’re trying to help, how can you help them? The better you articulate your audience, the more equipped you are to reach them. If you’re not sure how to do this, Hootsuite offers a free buyer persona template you can use to start defining your audience.
TED is an excellent example of a company that defines its audience and knows poland phone number list where to find it. With YouTube possessing about 2.3 billion active users, TED and TEDx recognize this as a gold mine for potential prospects. TED posts their talks on Youtube, and with over 2 billion users, odds are your target audience is somewhere on the platform too.
Positioning your Product or Services:
How you position your product or service in the marketplace directly influences your company’s brand. Once you create a product or service, the brand must differentiate itself from its competitors. For example, when Apple launched its first iPhone in 2007, Steve Jobs uniquely positioned his product by combining the aspects of an iPod with a smartphone that could surf the Web. These features were ahead of their time and set the iPhone apart from its competitors.
Your brand may not be as strong as Apple’s, but you can still position yourself as an authority figure. For example, giving a TEDx talk is an under-tapped market. The talk itself makes your company, product, and service stand out. By stepping on the TEDx stage, you make yourself unique to your market and bring something other brands do not—a personal connection, strong voice, and public branding that can reach millions.