However, if you have a large database and you apply effective customer scoring models to it, you will be able to easily identify which message or product is right for each customer in your database in seconds. Following this, you can ensure that you only send your customers targeted information that’s relevant to their needs.
The idea of scoring your customers is based on two key principles:
Each customer is different: Every customer in your database is different from the last. Looking at factors like average basket size, shopping frequency and customer satisfaction rates cp number philippines will show you this. As a result, rather than targeting every customer with every campaign, you want to focus your efforts on the customers that shop regularly, are satisfied with your company and have a high average basket size. Customer scoring is vital for this process and can provide you with key insights
Priorities are important: By drilling into the data and finding the customers who are most likely to make a purchase, you’ll improve the success rate of your marketing campaigns and maximise your ROI
There are a number of different reasons why marketing managers use customer scoring and modelling. The exact reason why your business might use customer modelling will depend on the goals of your business. However, although customer scoring can be used in a number of different ways and for multiple purposes, it’s usually used to identify customers in your database who should be included in your marketing activity.