Most of the time, the purpose of this step is just to add some weight to your content, but it’s worth noting that in some cases, this is actually mandatory. For example, if you’re writing about dieting, health, healthcare, or anything science-related, then your content definitely needs to be backed by experts in these fields.
Additionally, analyzing trends among thought leaders in your field can help you better understand what content will resonate and generate more backlinks.
Therefore, before you start creating content, you should start researching and contacting relevant people and build relationships that you can leverage further. You can do this in the following ways:
Authentically engage with their posts
Follow and comment on their blog posts
Connect on professional networking sites such as thailand mobile database LinkedIn
Direct contact via email or website form
5. Create content
Once you’ve identified your topics, looked at how your competitors are approaching them, and connected with relevant subject matter experts, you can move on to the crux of the process: writing the content itself.
Of course, whether you assign content to an internal team or outsource it to a trusted third party, it’s important that it follows successful content best practices .