Black Friday and Cyber Monday are obviously one of the best times of the year to acquire new customers. People want to shop, so with exponentially more customers discovering your store, you have tons of potentially loyal community members at your fingertips. The key is to make sure they join your brand for the ride, and your rewards program is the best way to do that.
Run a launch campaign
Whether your program is new or not, your first course of action should be to let customers know or remind them that your program exists. Email is still the most effective form of customer indiatelegram screening communication, and sending a tailored message that outlines how your program works and what they can get out of it is the best way to get them excited enough to join.
Loyalty program launch email from Re-leaf
The best part is that these emails don’t have to be complicated! Take this example from Re-leaf, with nothing but a simple title, a clear “join our loyalty program” call-to-action, and a branded logo, they’ve made it easy for their customers to discover, explore, and join their loyalty program and brand community.
This type of communication has a clear message on how to engage with and share your community. Following this will help you effectively communicate the benefits of your community with each of your new and existing customers to move them toward increased engagement.