Step 1: Understand your target audience
All successful content starts with a clear understanding of who your target reader is and what they’re looking for. AI can help you hone this understanding, making your content more relevant and impactful.
Start by feeding your ideal customer profile (ICP) or persona into an AI tool along with your topic and keywords. Ask the AI to analyze the following:
The specific situations in which this person might search for your content.
The problems they are trying to solve with this information.
Your concerns or obstacles related to the topic.
In addition to using your ICP, analyze your competitors’ top-ranked articles on your topic. Feed these into the AI to identify who your target readers are and why these articles resonate with them. Since these articles rank high, they offer valuable insights into what works.
AI-generated insights are a great place to start, but it’s important to validate them. Compare AI findings with your own insights and other data sources. Once validated, this data will give you a clearer idea of who email list australia your content is targeting, allowing you to tailor it more effectively.
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By leveraging AI in this way, you can gain deeper insights into your target audience and ensure your content directly addresses their needs and challenges.
Step 2: Research the topic
To create compelling and authoritative content, you need to have a deep understanding of your topic from multiple perspectives: the expertise of subject matter experts, audience needs and concerns, and competitor strategies. AI can be an invaluable tool in this research phase, helping you to effectively gather, analyze, and refine information.