Digital First, Mobile First!
87 percent of Germans are online today. At the same time, the importance of mobile devices such as smartphones and tablets is growing. According to figures from the statistics portal Statista, the proportion of mobile internet users rose from 54 percent (2015) to 64 percent (2017). For marketing managers, the conclusion can therefore only be: Digital First and Mobile First!
Nowhere can companies collect extensive data as iran whatsapp data easily as on the Internet. The more companies know about their target groups , the more individually they can address them. If the user also leaves their contact details, this opens up the possibility of contacting them individually at the right time. But in order to evaluate the data, suitable software is required - and employees also need the necessary technological expertise.
Thesis 4: Classic advertising is disruptive – content marketing brings benefits to the customer
Traditional advertising that interrupts the user experience only works to a limited extent on the Internet. In a survey conducted by HubSpot and Adblock Plus in 2016, a large majority of users said that they were bothered by pop-ups and commercials on Internet videos. Instead, marketing managers are increasingly relying on content marketing . This is journalistic content such as blogs, webinars or podcasts that are useful or entertaining to the target group. Companies can use them to profile themselves as experts and win over potential customers.