A basic example of text anchor spam

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Like the document title, search engines give great weight to anchors (pointers) of expressions in the text, since they assume that they contain a summary of the designated document. Therefore, spam expressions are sometimes included in the text of an HTML anchor with a hyperlink to the page.

The difference between this spam method and the previous ones is that the spam expressions are placed not on the main page itself, but on others that link to it. Since the text in the anchors is indexed for both pages, their spam affects the ranking of both pages.


"free, huge discounts, cheap, inexpensive, cheap, free."

Spam web page address

Some search engines break down a page marketing list of senior homes address into a set of expressions used to determine its relevance. Knowing this, spammers often make web page addresses long, consisting of a sequence of spammy expressions. For example, you might see a spammy web page address like this:

buy-canon-rebel-300d-lens-case.camerasx.com
buy-nikon-d100-d70-lens-case.camerasx.com

Sometimes some spam methods are used together. For example, you can often find anchor text and a spam web page address in link spam.

Another method of classifying spam methods is based on a group of expressions in text fields. Therefore, we have:

Using a large number of expressions where there is spam with repetitive content.

It happens that spammers repeat large chunks of text (for example, news) that are posted on the Internet and randomly dilute them with spam phrases. This method of promotion gives results only if the topic of the source is so rare that only a few web pages are relevant to it.

Text stuffing is also used to dilute the text, for example, to hide repeated spam phrases and to trick search algorithms that filter out obvious repetitions.

Repeating one or more phrases.

This allows spammers to greatly increase the relevance of a web page to a smaller number of queries.

Dumping of numerous inappropriate phrases, sometimes even entire set expressions.

In this case, spammers make a specific page relevant to numerous queries. Dumping brings good results in relation to rare and not quite precise queries. The latter will obviously only be matched by 2-3 pages. Therefore, even the page where low-relevant spam is placed will be included in the TOP-10 search results.

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Gluing expressions.

Another way spammers use to create content quickly.

The idea is to glue sentences and phrases together, maybe even from different sources. A page filled with spam can then appear for any query on any topic of the initial sentence.

Search engines rely not only on metric focus, which is based on expressions. Search engines also rely on link data to determine the value of a page. As a result, spammers often create a link structure that they plan to increase the weight of one or more pages.