Interview with the physician Dr. Gernot Langs
Question: A blogging doctor, especially a blogging chief physician: That is still the exception in Germany. Hospital doctors and practice owners are also underrepresented in social networks. Do you have any idea why this might be?
Gernot Langs: Many people will be hesitant to expose themselves in this way. Blogging is something very personal: it's about opinions, not (just) factual content. I also hear from time to time that colleagues don't feel confident enough when using social networks and are hesitant to try out new things. The time factor also plays a role. Blogging sounds easy, but it's hard to do well "on the side" without professional support from experienced bloggers or editors.
Question: When did you start blogging and why?
Gernot Langs: I started blogging myself at the end of 2016. The uncomplicated linkedin data format, the directness and the opinion-forming function of blogs had fascinated me for a long time. I like reading blogs, I like discussions and I like to take a stand on topics myself.
About this interview series
"Give away what you know - to sell what you can do !" That is the core message of my book and my method PRINCIPLE FREE . For the practical examples in the new edition, I let a total of twelve well-known knowledge sharers speak for themselves. The interviewees describe what drives them, what works well for them and how they became so successful. They talk about their positioning, personal experiences, and how they deal with competitors and network partners. These interviews will gradually appear here in the PR Doctor.
"Principle free of charge. Give away knowledge – increase attention – win customers", new edition August 2017, 266 pages, hardcover, ISBN: 978-3-527-50908-9, Wiley-VCH, Weinheim