understand the types of ad servers.

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What is an Ad Server? Dashboard displaying analytics report with metrics like impressions, clicks, CTR, and conversions over time for various campaigns. An ad server is a specialized platform used to usa tel number manage, deliver, and track digital advertising campaigns. Think of it as the behind-the-scenes engine that powers where and how ads appear online. Ad servers decide: Which ads will be shown to which users When will it be shown to them? What platforms will they be shown on? The global ad server market in 2024 was valued at approximately $2.



68 billion . Types of Ad Servers There are 2 main types of ad servers: First-party ad servers. Advertisers and publishers manage them directly. For example, Amazon uses its own ad server to manage ads across its vast e-commerce platform. It has full control over ad placement, user data, and inventory. Its main advantage is data privacy. Companies have full ownership and control over their data. This is increasingly important in a world of strict data protection regulations.

Third-party ad servers. Third-party ad servers, such as Google Ad Manager, are operated by external companies and allow advertisers to serve ads across multiple platforms. These servers offer advanced features like cross-platform tracking and detailed performance analytics. Third-party ad servers are widely used. For example, Google Ad Manager serves billions of ads across millions of websites every day. As you can see, it’s easy to