It’s unlikely a serious B2B prospect

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The best email lists are packed with recipients who want to receive your emails, but not just that: they open them regularly, engage with them, and stay subscribed afterward.

Straight-up deleting subscribers who don’t fit that description might initially seem counterintuitive —why would you want to email fewer people than you could?

Because it drives email deliverability. Those who ignore your emails will never buy from you anyway, and deleting them means that more of those who want to buy will actually see your emails.

How to complete this step:

Remove any cold subscribers. Your provider might set their criteria for it, like three or six months of inactivity, or you could manually segment them based on your preferred parameters.
Delete subscribers that bounce. That’s especially turkey telegram data important for hard bounces, which are usually caused by invalid email addresses or blocked domains.
If you sell to businesses, consider removing generic email addresses. would use a generic Gmail or Yahoo email address for work activities.
Resist the urge to buy email lists—ever. If you bought any in the past, remove them, and don’t repeat the same mistake. Email lists aren’t just full of people who never consented to your marketing emails; they can also be loaded with spam traps.
Use an email verification service periodically to make sure email addresses on your list belong to real people.
Repeat the email list cleaning process regularly, like once per quarter, to keep it squeaky clean.
12. Set Up Double Opt-In
Once your email list is clean, how do you keep it that way? With the help of double opt-in. It’s a process of asking new subscribers to confirm their subscriptions by clicking a link you’ve sent to their inbox.