Write Subject Lines that Encourage Opens

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Include a Simple, Single Call to Action
Generally, cold emails will close in one of two ways:

Asking to schedule a discovery call
Asking an open-ended question
Each has a different goal, with the call starting malta telegram data a live conversation and the open-ended question starting an email dialogue that would lead to a longer conversation.

Here’s the point: Don’t do both.

Instead, close your email with a single, strong ask. If you want to get fancy, experiment with different options and see what works better for you over time.

Your subject line is the first impression people will have of you. So, make it a hook that’s worthy of their attention.

Here are some quick tips for subject lines:

Keep your tone casual, like you’re writing to someone you know
Avoid clickbait—make sure the body of your email lives up to the subject line
Use sentence case
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